R&F Travel Retail was founded in 1979 and is an affiliated company to Stena Group, one of Sweden’s largest family businesses. Stena Group employs almost 20,000 people in various business areas.
R&F Travel Retail is one of the largest travel retail players in Northern Europe. Every year, R&F distributes more than 47 million premium travel retail articles to more than 90 shops. Among R&F’s clients are shipping companies, airports and border shops in Northern Europe.
”We are very happy to start working with Meira and Segafredo, since we truly can share the common vision; to be the best chef – and barista – at sea. Segafredo coffees are of premium quality and they sustainable produced, from farm to cup. Our co-operation so far has been fruitful – we together develop the hot drink category with passion and innovative mindset”, comments Jari Virtanen, Managing Director at Stena Line Travel&Retail Group.
The co-operation has started in autumn 2021 with extensive training and specification of the product range. The training has covered e.g. the coffee’s sustainable journey from the country of origin to the roastery’s quality and product development measures and, of course, to the production of a high-quality cup at the time of sale.
Raimo Sinisalo, Managing Director of Meira, continues: “The partnership between Meira and R&F is a great opportunity for us to further expand our business and the Segafredo premium brand internationally. We are very excited to be involved in creating the best customer experience at sea and at the same time drive the consumption of sustainably farmed and produced coffee”.
Segafredo coffee is available on Stena Line ships starting the first quarter of 2022.
More information:
Raimo Sinisalo
Managing Director, Meira
+358 50 590 8027
[email protected]
Jari Virtanen
Managing Director, Stena Line Travel & Retail Group
+ 46 708 195966
[email protected]
