We achieve our goals by investing in increasing the attractiveness of our brands and in consumer and customer oriented innovations. We are a desired partner for our customers. Our supply chain is streamlined with e.g. Lean and S&OP processes. We want to become a forerunner in procurement as we operate as part of global supply chains. We develop digital solutions and processes to support our decision making and production. We want to offer a good place to work for our staff. We are constantly developing managerial and work community skills, competencies and support resilience at work.