{"id":6446,"date":"2022-03-01T13:43:30","date_gmt":"2022-03-01T11:43:30","guid":{"rendered":"https:\/\/meira.fi\/?p=6446"},"modified":"2024-02-15T13:32:46","modified_gmt":"2024-02-15T11:32:46","slug":"meira-enters-sweden-in-cooperation-with-rf","status":"publish","type":"post","link":"https:\/\/meira.fi\/en\/meira-enters-sweden-in-cooperation-with-rf\/","title":{"rendered":"Meira enters Sweden in cooperation with R&F"},"content":{"rendered":"

The Swedish hot beverage market is huge in potential \u2013 Sweden is among the world’s leading coffee consuming countries. R&F and Meira see this market as a great opportunity, since there is clearly a white space for sustainably produced Italian style coffee brand.<\/p>\n

R&F Travel Retail is one of the largest travel retail players in Northern Europe. The company has been supplying premium duty-free and travel value products to shipping companies, airports and border shops for over 40 years. Now, for the first time, R&F is entering its domestic Swedish market. The plan is to gradually broaden the product range from hot drinks further but to stay in the beverage segment. R&F has strengthened its team with new key account managers both in Retail and HoReCa.<\/p>\n

\u201cWe are very excited to broaden the Italian-born Segafredo brand to the Swedish market as part of our strategy to strengthen our international footprint. And to do this with our partner R&F, with whom we share the same values on sustainability and business development, is a great new bond in our partnership.\u201d,<\/em> summarizes Raimo Sinisalo, Managing Director of Meira.<\/p><\/blockquote>\n

First steps in the market entry is to deepen the\u00a0new team\u2019s knowledge of the intriguing world of coffee and to finalize the commercial plan for 2022-23.<\/p>\n

 <\/p>\n

More information:<\/strong>
\nRaimo Sinisalo
\nManaging Director, Meira
\n+358 50\u00a0590 8027
\nRaimo.Sinisalo@meira.fi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Swedish hot beverage market is huge in potential \u2013 Sweden is among the world’s leading coffee consuming countries. R&F and Meira see this market as a great opportunity, since there is clearly a white space for sustainably produced Italian style coffee brand. 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R&F and Meira see this market as a great opportunity, since there is clearly a white space for sustainably produced Italian style coffee brand. 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